Thursday, August 02, 2007

Extend our strategic alliance with Avid Technology

Im very excited today , as we are extending our strategic alliance with Avid Technology Inc.

Over the past several months, My team and Avid Technology have been working towards a strategic alliance designed to provide better user experience and enhance functionality on the Microsoft platform for the consumer market and the Media & entrainment industries.

This multi-year agreement will allow both Microsoft and Avid to drive end user excitement for our products and solutions by placing better and improved tools for digital content creation in the hands of consumers, enthusiasts and professionals.

We will be working together to deliver Vista certified Consumer based Video editing solution thru Pinnacle Studio product family, and for Digidesign ProTool that will include support for HW and SW components.
We will be making other investments as part of this deal ....
I wish i could have told you all how much/if any $$$ was involved here .....

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