Creativity is fundamental

Today, we are unveiling our FY08 Go to Market campaign imagery, known as: “Creativity is fundamental. “

Building on the great success we had in FY07 with the “unleash your creativity” GTM with a spin this year towards inspiring enthusiasts to learn how to capture their creative energies using technology.

“Creativity is fundamental”- is our overall approach designed for the different online/in-person programs and Marcum activities we will be driving this year, such as: events, tradeshows, PR, websites and evidences targeting the Digital content creation (DCC) market.

We have a lot more in store to keep driving perception change through our industry and show the world you can create anything you want using Microsoft technologies and platforms.

Stay tuned!!!

The next generation of digital artists

Today, we are launching our first campaign as part of the “secure the next generation of digital artists” initiative - The Make Your Mark Tour

Coming next month to Boston, New York, Los Angeles and San Francisco, the Make Your Mark Tour is designed to help students find their creative voice through technology.
Students will immerse themselves in the most advanced digital content production tools on the PC platform, mingle with the minds behind the gear, check out artist-hosted demos and hear industry experts reveal what it takes to break into the biz

Make Your Mark Tour - http://makeyourmark.avid.com/

Why Attend?
Students will get to hear from Grammy-nominated producers/Remixers to representatives from the SXSW Film Festival, and a host of other renowned artists and industry veterans in audio, film and animation on how to stand out and get noticed. Students will also be shown the latest tools from Avid running on Microsoft Windows platform.

Locations:
Boston - October 3, 2007 - Boston University
New York - October 13, 2007 - The Millennium Broadway Hotel
Los Angeles - October 20, 2007 - Los Angeles Film School
San Francisco - October 23, 2007 - San Francisco State University

launching Easy Media Creator 10 on Vsta

Today , Roxio, a division of Sonic Solutions is launching Easy Media Creator 10. This launch is a substantial upgrade to the company's flagship suite of digital media applications with New Windows Vista-Tuned Software Suite that helps consumers gets the most out of their digital lifestyle.

We will be targting over 40 million households and 15,000 retail outlets , as well as running massive online Online advertising: 100 million impressions , Online newsletter: 7 million impressions and e-mail campaigns: 30 million impressions

Yes.Silverlight is here !!!

We have 2 of our major GISVs supporting the Sliverlight launch: Sonic solution and Pinnacle (a Division of Avid)

“As the leader in consumer video editing applications, Pinnacle is constantly looking to provide our customers with new and creative ways to share their video projects with friends and family. As such, we are pretty excited by the possibilities of Silverlight and how its integration with our applications will enhance the Web-based social network experience of our customers — sharing media in an engaging fashion over the web has never been so easy.”
Jan Piros, Director of Product Management, Video Editing
Pinnacle

“Microsoft Silverlight is a compelling platform for Sonic that leverages much of our existing development experience, tools and technologies to develop richly interactive digital media applications from Hollywood to home, for the Web and portable media player products worldwide.”
Rolf Hartley, General Manager, Professional Products Group
Sonic Solutions