Buy The Software You Use - NAMM turns Blue

The International Music Software Trade Association (“IMSTA”) represents the business interests of our music software partners.

Their key function is the advocacy for the legal use of software in music content creation, primarily through public education campaigns. IMSTA members include software developers, distributors, retailers and publications. Saturday, January 19th, IMSTA declared “Software Day” during which over 500 T-Shirts bearing the slogan, “Buy The Software You Use” on the front and “Presented by Microsoft” on the back.

We were also awarded the “IMSTA of the Month” distinction. An IMSTAR is a company or individual who voluntarily adds value and a higher level of support for the IMSTA cause that goes beyond basic membership duties. Said Paul Fattahi, Executive Director of IMSTA, “By sponsoring this event, Microsoft has shown a great deal of support for IMSTA and its agenda. This act of generosity has saved us thousands of precious dollars. Thank you Microsoft.”

Live Broadcast from NAMM 2008

Live Broadcast from NAMM 2008 Sponsored by Microsoft & Intel
Through a special arrangement with Microsoft and Intel you can attend all of Cakewalk's special events from the NAMM show online as they happen. You'll even be able to ask questions during the Q+A period.

Friday, January 18th, 2008 All times PST

12 PM SONAR 7 Production Masterclass w. Magic Mendez (Unified Tribe, The Whispers. Phil Perry. George Duke)

Magic Mendez creates some of the best sounding productions we have ever heard come out of SONAR. Known for his work with The Whispers, Phil Perry, George Duke and other R&B stars, Magic will be playing music from his new project Unified Tribe and discussing his production techniques.
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1 PM SONAR 7 Advanced Production TechniquesJoin Cakewalk's Bill Jackson as he takes you through some advanced production techniques in SONAR 7 including AudioSnap, V-Vocal, and Comping.
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2 PM Beat Fetish — Martin Atkins on 25 years of Industrial & Post Punk RecordingProduced by Martin Atkins, Beat Fetish is the culmination of over 25 years of recording and includes some of the best material, cherry picked from sessions with Pigface, The Damage Manual, Killing Joke, Nine Inch Nails and other artists. Atikins will be playing examples from the collection and discussing his sound design and production techniques used, along with anecdotes from the sessions. In addition Martin will also be discussing his new book Tour:Smart, the definitive book on touring and breaking the band. Martin is one of the most entertaining speakers in the industry and this talk is not to be missed.
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3 PM How the SONAR REAC Solution will Revolutionize Live Recording

Cakewalk and Roland announced a recording system at IBC earlier this year for Roland's REAC technology and V-Mixing system that will allow the recording of 40 channels of 24-bit audio over a single Ethernet cable. In addition this technology will work at distances up to two km with only 1 ms of latency. Tune in to learn more about the complete REAC solution and SONAR-based recording system and how it will revolutionize live recording.
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4 PM Introducing Craig Anderton's Minimoog Tribute Expansion Pack for Rapture

Join us as Craig Anderton, music technology authority and the editor of EQ magazine debuts his Minimoog Expansion pack for Rapture. Craig will talk about his relationship with Bob Moog, the importance of the instrument, and the painstaking process he used to creating this expansion Pack for Rapture. He will also discuss how you can use these sounds as a springboard for new sonic creations through Rapture's advanced synthesis capabilities. This talk will be followed by a complete demonstration of Rapture by Cakewalk's Brandon Ryan.
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5 PM Film & Video Game scoring masterclass with Shawn Clement, Timothy Michael Wynn, Chuck Carr, and Peter Johnson

We've assembled a panel of three of the best film and video game composers to discuss their craft and how they do it all in SONAR. Tune in to learn techniques for scoring to picture and the nuances between film and game production. The presenters will also provide tips on breaking into the industry. On the panel: Shawn Clement (Buffy the Vampire Slayer, Batman Vengeance, recipient of ASCAP's award for most played underscore), Timothy Michael Wynn (James Dean Forever Young, The Punisher, The Simpsons Game), Chuck Carr (Pain, Grand Turismo, Music Supervisor for Sony Playstation), Peter Johnson (CSI NY, Spiderman 3 Soundtrack)
Click this link to view the talk online as it happens
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