Taking the hip-hop capital of the world by storm!

The “Creativity is Fundamental” Campaign takes the hip-hop capital of the world by storm!

ATLANTA, GA - In our ongoing strategic relationship with Penton Entertainment Group, we were proud the be the Title Presenting Sponsor for the 2007 Remix Hotel Atlanta Show. This is an annual end user event held in the capital of urban and hip hop music, and is a major buzz generator for music enthusiasts, producers, and performers alike around the technologies and services that fuel this market space.

The Remix Hotel provides hands-on access to the technology and equipment used to create today's electronic and urban music via artist presentations and demonstrations, workshops, clinics and discussions. Remix puts the tools of the trade into the hands of the end user, and helps inspire young, up-and-comers to realize their creative potential through all the great tools of the trade.

Microsoft Master Class & Lecture Room
Held in a 40-seat mini-theater complete with projector, professional A/V equipment and surround sound, the Microsoft Master Class & Lecture Room provided a quiet, focused environment for our managed partners to showcase their latest offerings for PC content creation. The schedule was packed with product demos and tutorials on the latest technologies from the leading names in music content creation:

Ø Digidesign Pro Tools LE Master Class
We were fortunate to have one of Digidesign’s premiere demo product specialists, Alex Jinh, conduct daily product demos on the best selling Pro Tools LE system. Alex built a piece of music from scratch, right before an enthralled audience’s eyes…helping ends users understand how easy it is to create music on the PC.

Said Alex in an email afterwards, “People couldn’t believe we were running the demo on a PC. The system kept up with everything I was doing, never crashed, and helped make the demo successful. It really helped change people’s perception of the PC and its usefulness in making digital music.”

Ø Roland MV-8000 Production Studio Master Class
This was one of the most compelling demonstrations of building a piece of music from start to finish. Shown by the local Roland product expert Mike Acosta, the Roland MV-8000 wowed the crowd as beats were created, bass lines were recorded, voices and keys were added in, and the final piece was published to the PC…all in less than one hour’s time.

The demo went up a notch when a local Grammy-winning performing artist plugged in his bass and started recording new tracks alongside the beats, so attendees could see how you can combine live playing with electronic music. This really connected with the audience….totally awesome.

Ø Yahama Corporation Motif & Steinberg Sequel
Never to be outdone, Yamaha took over the Master Class Room with a compelling demo of their world-renown Motif keyboard workstation and interface. Yamaha product expert and Yankees fan Phil was able to build a funk tune with all the drums, bass, guitars, keys, and even voices in less than 15 minutes! The Motif can actually modulate and create parts around your central idea for a piece…you don’t have to know how to play guitar to get a great sounding guitar part to go with your idea.
Did I mention that the entire demo was centered around his HP laptop?

Ø Ableton Live 7 Master Class
Ableton originally made its mark in the music business as the world’s first music creation software dedicated to live performances…which meant the program needed to have ultra-fast response to changes made on the fly, and also feature a complete toolset for loop-based creation.
Ableton proved that was the right place right time strategy with the announcement of Live 7, a full featured workstation product that boasts a user base of over 100,000 worldwide and one of the most vocal, loyal customer bases anywhere.

Why is Remix Hotel important to Microsoft?
Events like Remix Hotel allow us to carry out our mission in a way that draws people in and excites their imagination….instead of a top-down overbearing branding and marketing approach. It is a unique opportunity to leverage existing relations with ISVs and enable them to position their product offerings as solutions that integrate seamlessly with the PC environment. It also is one of few events that allow us to accomplish several goals in one setting. When you get out there and start connecting with people one-on-one, you put some personality to your initiatives and help create the perception change that the Windows PC is a phenomenal creative content tool.

At Remix Hotel NYC 2007's Sound & Stage Room, presented by Microsoft and Crossfader, several hardware and software partners will showcase cutting-edge

At Remix Hotel NYC 2007's Sound & Stage Room, presented by Microsoft and Crossfader, several hardware and software partners will showcase cutting-edge music-making technologies—all running on the Windows platform. The space will feature the latest music tools running on the new Windows Vista operating system, demonstrating how Vista has been designed to enhance the music-creation experience for professionals and consumers alike.
The Sound & Stage Room is split between the "Sound" and the "Stage" areas. The Sound area will feature a number of small kiosks with a variety of hardware/software solutions with a laptop PC, desktop speakers and various peripherals for demonstration by reps from the various partners. On the production tip, you'll get the goods on Steinberg Sequel and Cubase, Celemony Melodyne and Power Suite 5, Learned Evolution and more.
The Stage area will have a full P.A. system complete with turntables, controllers, a laptop PC and a DJ mixer; it will feature back-to-back presentations and performances by some of the music industry's hottest artists and producers, such as J Punch, Logikal, 3kStatic, DJ Boo and Chris Petti.

Check the Artists

More from REMIX NYC ... what a cool artists

Serato

Serato, one of the leaders in DJ software for Windows, provided DJ Boo using their new Scratch Live 1.7 update for Windows Vista. DJ Boo demonstrated how well the PC can be utilized in live performing situations, where low latency and super-fast responsiveness are critical user requirements.

Moldover

We were very excited to have New York-based live psychedelic performer Moldover appear in our room and demonstrate his live performance skills as well as talk about his invention, the Octamasher. He describes the Octamasher as both an interactive audio installation and an accessible, multi-user musical instrument. “Participants run around the table, they poke at the different instruments, they learn how it all works, and they teach it to different people,” says Moldover. “It’s a really neat way for people to come together, interact, and make music.” No matter what you want to call it, the Octamasher has been catching eyes and ears at parties and concerts across the country.

3kStatic

Heavily inspired by the post-punk angst of early electronic/industrial music pioneers, 3kStatic fuses Dadaist cut-up techniques with elements of house, trip hop, and IDM to create an often harsh, inflammatory, and ardently activist social view that has seen its releases reviewed by political journals as well as the music press. The band's most recent album Where's Our Piece of the Groovy World? quickly became the most successful 3kStatic digital release in Summer/Fall 2006, having hit #1 (iTunes Spain Dance Chart) and also charting Top 5 (Dance) in Italy, Belgium, and Switzerland. A long-time staple on the soundtrack of MTV's "The Real World" and "Road Rules", 3kStatic will release 'Other Ideals: The Best of 3kStatic 1999-2007) on March 27, 2007 on the dPulse/INgrooves labels.

Drive Mindshare & Buzz - Check this out !!!

Post vista launch we are still on the move with our commitment to drive Mindshare & Buzz thru key communities while securing the next generation of digital artists for the windows platform.

Three weeks from today we will be hosting a complete studio environment as part of the REMIX HOTEL MIAMI 2007 Featuring amazing list of talents includes top DJs, Hip-hop producers and musicians showcasing a variety of hardware and software GISVs partner solutions for Audio, music and video creation running on Windows Vista.

We will be featuring these great stories on crossfader.com as well.

Confirmed agenda and artist performance in our studio:






http://remixhotel.com/miami/partners/microsoft_title_sponsor_remix_hotel_miami/index.html
The main cabana is divided into two areas:The Production Room -This area features four separate product "stations" that highlight some of the audio & music production solutions on the Windows platform. These stations are equipped with the latest cutting-edge products from Digidesign, Cakewalk, Sony, RME, Open Labs, and others to be announced. There will be product experts from each company to demonstrate the products and help answer any questions you may have. This is a perfect opportunity to learn how you can capture your creativity and produce great music on the PC.

The Performance Room - Get your groove on in this "walk-up-and-jam" fully equipped DJ setup with two turntables, two CD-Js, a laptop PC, and a DJ mixer tying everything together through a full active PA system with subwoofers and mains. The laptop PC from PC Audio Labs will feature products from M-Audio, Ableton, Propellerhead, Mix Vibes, and others to be announced. We will have refreshments, a plasma screen for all to enjoy, as well as auxiliary speakers facing out to the poolside to attract more people.